Branding · 2026
Yummy Yummy
Client
Adesewa Ojo
Project overview
Yummy Yummy is a Nigerian food brand with multiple outlets across the country, serving accessible, satisfying meals to a wide range of customers. The project focused on developing a distinctive visual direction for its social media flyers one that captures the brand’s energetic personality while making its food look irresistible. The goal was to create a consistent visual system across colour, typography, layout, photography and graphic elements that would make Yummy Yummy instantly recognisable
The challenge
Yummy Yummy had an opportunity to strengthen its visual presence across social media with a more distinctive and consistent design direction. The challenge was to create a visual system that could communicate the brand’s energetic, welcoming personality while making its food look irresistible and maintaining consistency across its multiple outlets.
The solution
We developed a bold and playful visual direction for Yummy Yummy built around warm, appetising colours, expressive typography and strong food photography. The system combines orange, cream, red and yellow to create a recognisable identity while using flexible layouts that can be adapted across promotions, menu highlights, offers and everyday social media content.
“The new design direction gave Yummy Yummy a much stronger presence online. It feels more vibrant, consistent and true to the experience we want our customers to have.”
Yummy Yummy Team
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